The Business of Well-being: Franchise Opportunities in the Growing Wellness Industry

Trainer stretching athlete

In the past decade, the wellness market has experienced a fast and steady growth as more people in the United States and around the world start prioritizing their own well-being.

The wellness market, valued at $4.5 million in 2018, is not expected to slow down growth any time soon. So, if you are planning to start your own business, look into health and wellness. There are plenty of health and wellness franchise opportunities you can choose from depending on your budget and what you are interested in. Here are a few:


A massage is a classic when it comes to wellness. It has been proven, with scientific and anecdotal evidence, to alleviate the symptoms associated with stress. Massage can lower blood pressure, release muscle tension, slow down heart rates, and increase the production of endorphins.

Stress is a constant problem, not just among adults in the workforce, but also in children. In the United States, the American Psychological Associated state that “most Americans” experience moderate to high stress. Moreover, with life spans increasing and birth rates going down, the population is growing older. This is one of the reasons why there is a rising demand for health and wellness services, particularly massage.

Chiropractic Clinics

Chiropractic practice focuses on the musculoskeletal structure of the body, which includes the spine. They are trained to address certain issues such as persistent back pain and injuries from sports or accidents. Chiropractors use their hands to manipulate the spine to enable the body to heal itself. The idea at the heart of chiropractic practice is proper alignment can allow the joints that have been restricted by tissue injury to move again.

Many are turning to chiropractors to treat their ailments naturally. As chiropractic clinics do not prescribe medicine or perform invasive treatments, many prefer it than going to doctors.

Dietary Supplements

A significant portion of the population has been more conscious of their lifestyle and overall well-being in the past decade. Many of them take dietary supplements to boost the nutrition their body receives and live a healthier life.

The dietary supplement market in the United States is expected to reach $56.7 billion by 2024. The most popular dietary supplements are vitamins and minerals followed by specialty and botanicals. Supplements that promises to aid weight loss is also in huge demand.

Gym and Personal Training

Many Americans strive to live a longer and happier life. To achieve that, they have to eat a balanced diet and exercise regularly. Studies have proven the benefits of physical activity and its role in preventing diseases and prolonging one’s lifespan. Moreover, exercise has also been linked to improved symptoms of depression and promote mental health.

That is why entering the traditional gym and personal training business is a good decision. You can opt to open a gym that offers basic equipment with low membership fees or go premium with a gym that feels more like a spa. Specialty fitness that focuses on yoga, spinning, kickboxing, barre, and pilates is also becoming more popular.

Weight Loss

Man after workout

The rise of obesity in the past decades in the United States has driven the growth of the weight loss market. Inactivity, especially among office workers, and unhealthy eating habits turned many adults obese. Aside from exercise, there is also a demand for services that encourage weight loss. Some options include medically focused weight loss plans or guidance to help modify a person’s unhealthy eating habits.

While the market has increased, there is still time to enter the health and wellness industry. Do your research so you can choose which area you want to be a part of.


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